I admire clients who have courage and dare to be different and experience something they’ve never done before, who trust me and are willing to take risks. Every brand, organisation, campaign, event, concert, or product which carries the organiser’s soul and passion will generate a variety of emotions. When those emotions are positive, the concept has potential for sustained success. Today, and tomorrow, is about belonging. inclusion, diversity and community. It is about collaboration and purpose.
People wish to belong and to be loved. Everything is about emotions, connections, and the little moments where everyone feels unique. That’s the communication challenge for big brands.
One of my favourite events I created at Nordea: www.youtube.com/watch?v=SG-8NhyONH8